With over 1 billion users each month, YouTube has become one of the most important marketing channels available to anyone today. This makes YouTube Marketing one of the most important skills you can learn as an;
- Small business owner
- Social media marketer
In this guide, we’ll go over everything you need to know to start making videos and videos that your audience will love, so you can finally be able to enjoy the true potential of YouTube as a platform.
What is YouTube marketing?
So, you want more views on your YouTube channel. Great! But now what?
Without a clear goal in mind, your YouTube marketing will be less effective. Make sure you know exactly what you’re trying to accomplish. Ask yourself these questions:
- Who is my target audience?
- What do I want them to do after watching my video?
- How much time and effort am I willing to invest in making my videos as compelling as possible?
- Are there other goals that should be considered?
- What are my resources (time, money, etc.) and how can I best use them?
- If you can answer these questions clearly and concisely, then congratulations; you know exactly what type of YouTube marketing strategy will work for you.
- Why use YouTube for marketing?
The beauty of YouTube is that its users are involved in every step of video production, from brainstorming and shooting to editing and uploading.
This means you’re not only going straight to your target audience but also engaging them as a part of your campaign. There are no bells or whistles on YouTube, so you have one chance to make a good impression.
That’s why coming up with a solid strategy before delving into YouTube marketing is crucial. Once you know what type of content works best for your brand and how people want to see it, then you can develop an effective plan.
Best practices for a successful channel.
If you’re just starting out, think about your first few videos and posts—what type of content do you want to focus on?
Maybe it’s announcing your channel or posting a video with helpful tips for customers. Whatever your strategy, make sure it’s cohesive so that people know what they can expect from you.
Developing and maintaining a plan is key to success with YouTube marketing—and in life! Remember how we said video marketing is an art form?
Here are some best practices for creating art.
Social media and video marketing examples.
Social media and video marketing are a powerful combination—but only if you use them right. When it comes to social media, we’re all familiar with Facebook, Twitter, Pinterest, and Google+, but video platforms like Instagram and Vine also provide incredible opportunities for brands.
It’s possible (and extremely easy) to find out what users want to see on these sites, whether that’s tutorial videos or product demos.
You can also work with influencers—people who already have huge followings on these platforms—to get exposure for your business. Video marketing is a powerful way to reach potential customers and involve them in your products from inception through purchase.
Creating great content for your channel.
Channels get an audience by consistently posting great content that is relevant, timely, and appropriate for their channel.
It’s no secret that people are turning away from traditional forms of media (i.e., TV, newspapers) in droves in favor of new media (i.e., Internet videos). The question remains: what can you do as a small business owner to utilize YouTube?
The good news is there are many things you can do—provided you have some basic understanding of what it takes to create a good YouTube video and how marketing for YouTube works. We hope our ultimate guide will answer all your questions about YouTube marketing so you can get started creating great content for your company’s channel!
Video production tips to YouTube marketing.
Video is one of your most powerful tools when marketing on YouTube. Regardless of what your product or service is, you can easily include video in your strategy.
However, creating quality videos for your business isn’t as easy as it seems. From finding background music to editing videos that are visually appealing, it takes a lot of time and effort to produce high-quality videos that will stand out from other content on YouTube.
Luckily, there are some simple tips and tricks you can use to improve video production for YouTube marketing
Writing the script, graphics, editing, and publishing videos for YouTube marketing.
There are many platforms for you to publish your videos.
They can be uploaded directly from your computer, recorded through a webcam, and edited using third-party software such as Adobe Premiere, iMovie, or Final Cut Pro. Once they are ready, they can be stored on sites such as YouTube and Vimeo.
These services host millions of videos that people around the world watch every day. They let anyone share their video with friends online or embed them on other websites and blogs.
Even celebrities use video platforms:
Lady Gaga’s music is featured on her Little Monsters website, which hosts behind-the-scenes footage and also provides access to new content on Vevo (Viacom International’s music channel) featuring Lady Gaga’s latest videos.
Where do you find inspiration?
If you’re struggling to get your creative juices flowing, try finding inspiration in an unexpected place: other people’s creative outputs. Look at what others are doing and take a deep dive into their mediums of choice. If they post on Twitter, look at their photos on Instagram.
Follow them on Pinterest. Check out Facebook Groups that you think they might be involved with. Before long, you’ll come across something that sparks your interest—and it just might give you some writing inspiration, too!
Promoting your video on social media networks.
First, it’s important to think about what kind of content your video is and how you can best advertise it on social media. The content should influence which networks are best for you. For example, if your video contains profanity or adult themes, you might want to consider advertising on platforms such as Twitter instead of Facebook.
The more strategic your decisions are early on, when planning a YouTube campaign (and throughout), will make your efforts more effective in the long run. If you need help getting started with targeting and optimizing videos for social media, check out our how-to guide: A Beginner’s Guide To Video Marketing on Facebook & YouTube. It covers all you need to know.
Social Media Tips for YouTube Video Success:
On top of selecting a network that aligns with your video’s content, there are also several other key strategies to ensure success once your video goes live. From choosing an appropriate title and description to promoting on social media, here are five tips from our Video Marketing Made Easy eBook that will increase views—and hopefully sales—for your video.
And while these tips apply specifically to YouTube videos, they can be applied across most social channels!
1) Uploading Your Video – Title and Description
2) Promoting Your Video – Creating Buzz
3) Driving Traffic Back To Your Site
4) Sharing Videos Across Social Networks
5) Analyzing Data & Feedback
Monetization options on YouTube
The first step in any YouTube marketing campaign is identifying your monetization options.
As a platform that dominates short-form content and ad dollars, it’s difficult for marketers to not explore YouTube marketing. Although it doesn’t allow for much creativity like Instagram or Vine, it still remains one of the best ways to get your message across visually.
Currently, there are two main ways brands can profit off their videos on YouTube: through Google TrueView (previously AdSense) advertisements and monetizing Vimeo.
To understand how you should use each in your campaign, let’s start with an understanding of TrueView ads.